Unlock the power of your insurance data

LineSlip offers risk managers a turnkey SaaS solution that extracts and organizes critical insurance data to automate manual business processes to make reporting, analyzing, and managing commercial insurance data a breeze.

The Brief

LineSlip offers an extremely niche B2B SaaS product and wanted to increase the awareness and need for their platform. They approached us with the need to get an updated brand identity and messaging so they can best tell their story. After an initial discovery phase, we crafted their new brand identity and provided them with updated marketing collateral templates that were easy to adjust.

The concept

The traditional way for risk managers to collect their insurance data was in binders. Data management is thus a manual, tedious, and inefficient task. LineSlip is a gamechanger and gives insurance professionals access to the data that they've owned this entire time but haven't done much with because it's spread across many different documents and formats. LineSlip is bringing insurance data management to the next level and is digitizing a sector that has been stuck in 1995. For working on their new brand identity, we also went away from a logo that would appeal to a more traditional clientele and give it a modern and updated twist.


The concept for the logo was inspired by a graphical representation of the insurance data. It's a combination mark with the icon forming an uppercase L and at the same time an open binder with data points, and graphs popping out. It is clean, modern, and represents a movement. A shift in attitude, culture, abilities, and growth. The typeface was changed to lowercase letters and is clean yet gaining some prominence thanks to the bold letters. For simplicity, we reduced the "solutions" since LineSlip was a strong brand name and should be remembered as such by their target audience.


The main color is deep blue and offers a sense of confidence and professionalism. The usage of the colors is easy: White for background, Dark blue for headlines, Mint and Sky for accents. Heavy gray shall be used for body text. This is the foundation, combining personality and practicality into a clean, bold, modern look.


The typeface is Montserrat. It's clean, modern, and friendly. Montserrat Regular will be used for body copy and Montserrat Bold for headlines, body headings, call-to-actions, and other instances where we need a little extra attention.


To visualize the brand, we figured that strong, meaningful yet simple iconography was needed to give the brand a unique touch. We crafted various brand icons that are simple and would add to the verbal language.
For the imagery, we suggest very minimalistic images of modern buildings.
Branded lineslip shapes


After we finalized the visual identity, the next step was applying the new brand to their main communication materials. We updated their corporate presentation slides and provided them with a social media toolkit so they could create content easily while having a cohesive brand look & feel. We also created some headers and banners and provided some guidelines for their marketing website. Finally, we also designed their trade fair booth.

Lineslip stand at RIMS2022 - source LinkedIn
LineSlip Solutions, USA
Insur-Tech, B2B SaaS, AI
Branding & Communication

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