The concept for the logo was inspired by a graphical representation of the insurance data. It's a combination mark with the icon forming an uppercase L and at the same time an open binder with data points, and graphs popping out. It is clean, modern, and represents a movement. A shift in attitude, culture, abilities, and growth. The typeface was changed to lowercase letters and is clean yet gaining some prominence thanks to the bold letters. For simplicity, we reduced the "solutions" since LineSlip was a strong brand name and should be remembered as such by their target audience.