The Branx is the #1 startup branding agency specializing in creating strategic brand identities and powerful websites for startups. 

Brand Strategy: Through brand audits, competitor analyses, and industry research, the brand strategists of The Branx develop a solid foundation for startup brands. This helps finetune market positioning, brand storytelling, and communication and guides the creation of the visual and verbal identity.

Brand Identity: Startups need a powerful basis made of logo, color palette, and typography to enable the growth of their brand. Besides creating or finetuning these elements, The Branx designs brand shapes, illustrations, and imagery that complement the brand identity. They also provide comprehensive brand books and brand messaging guidelines to facilitate the application of the new brand.

Web Design & Development: Based on a strong brand identity, The Branx designs and develops user-friendly, responsive, and engaging websites that effectively communicate the brand's value proposition and engage target audiences. 

Motion & Illustrations: Additionally, The Branx creates custom illustrations and animations for startups that enhance storytelling and brand engagement. They illustrate complex processes and platforms in an easy-to-understand manner for the target audience. Additional services include the creation of company or explainer videos and UI design systems. 

The Branx employs a strategic and collaborative approach to the creation of brand identity for startups: First, they conduct in-depth research and kick-off meetings to grasp the startup's values, personality, target audience, competitive landscape, and objectives. Next, mood boards guide the direction the new brand will take, and unique branding concepts aligned with the startup’s brand personality are presented. To achieve perfection, iterative feedback rounds help fine-tune brand assets and prepare the brand for successful application.

Over the past six years, The Branx has gained extensive experience collaborating with a diverse range of startups, including B2B SaaS, Fintech, Deeptech, AI, Cleantech, Health, Cloud Computing, and Legal tech. They are experts in creating outstanding brand identities for startups pioneering innovative technologies, with clients in the US, UK, Canada, and Europe.

As startup founders themselves, The Branx understands the needs and challenges of their clients. They dedicate 100% of their time to creating brands and websites specifically for startups. Their design decisions are grounded in thorough research and industry best practices, ensuring that branding efforts are not only visually appealing but also strategically sound.

Combining the strategic approach of small design studios with the efficiency and high-quality output of larger agencies, they maintain flexible processes and agile collaboration tailored to startup needs. 

Excellent customer service is a top priority for the branding agency. When working with The Branx, startups get a dedicated project manager who ensures smooth workflows and positive outcomes. They resolve any project-related doubts, not only from clients but also from the branding team. 

Also, The Branx uses tools like Loom, Figma, and FigJam, or other design tools, for asynchronous collaboration. Seamless communication reduces delays, minimizes misunderstandings, and allows for quicker iterations, ultimately leading to better outcomes. 

A good fit also means experience in working with startups: Only by understanding the unique challenges that startups face can a branding team create brands that succeed in the market. The Branx’s international team (US, ES, PT, AT) truly speaks startup, having successfully collaborated with over 90 B2C and B2B startups. 

Regarding pricing and workflows, transparency is key for The Branx. They have no hidden fees, and if any additional work arises, they always seek written consent before billing for unforeseen requests.

The Branx has collaborated with over 90 startups from the US, UK, EU, and Canada. Their portfolio covers a great variety of different tech sectors, with some companies being especially worth mentioning: 

• AstrumU: Branding and Website for the HR tech startup
• Enlitia: Branding and Website for the Cleantech startup
• North: Branding, Website, and Motion Design for the Cloud startup
• Siddha Meditate: Branding for the Health tech startup
• Causaly: Brand Enhancement & Website for the Health tech startup
• Vantager: Branding & Website for the Fintech startup

The Branx moves as fast as their startup clients who are operating on tight timelines. The timeline varies according to the project scope. Whereas a simple brand enhancement can be finished in 3 weeks, a complex brand identity with the creation of many brand assets can take up to 6 weeks.

Website projects at The Branx typically take 6-8 weeks, depending on the size, the content, and the complexity of the site. Agile collaboration on both sides allows for speeding up processes and avoids bottlenecks.