don’t waste your time guessing.
Start building your brand strategy and stop the guessing game about what could work for your business. For startup founders, CEOs, and everyone who wants to save time and nerves.
Succeed with less effort.
Your brand shouldn’t be another source of stress
57% of small business owners are stressed, according to a Truist study. From our experience, the percentage is way higher. The biggest sources of stress are: ability to fundraise (60%), work-life balance (38%), and the economy (35%).
What if the bottleneck is neither you, nor your team, nor your product?
77% of marketers say branding is crucial for growth. Without a powerful branding, chances are that your business is received as unprofessional and bland.
Get your team aligned and start growing
Just as every building needs a foundation, every brand needs a strategy. Aligned with business goals, it's made to align the team on how and what you communicate. With a clearly defined brand strategy, you'll decide better and faster, streamline brand communication, and grow with less effort.
Update your value proposition
Take an unbiased look at your UVP. It should be up-to-date and differentiate you. Focus on what you do best and what makes you stand out in the market.
Does it still fit your initial thoughts? Have you improved your offering? What does the market need?
Define your brand personality
Imagine your brand was a person; how would it behave? How would it talk to users? Personality traits translate into your visual and verbal identity and are the cornerstones of your brand. They help you align all of your brand elements and ensure consistent brand communication.
If your target audience is predominantly male, around 40 years old, experienced in finops, but needs guidance to optimize their operations, which kind of brand would they trust?
Tell your story with confidence and coherence
Define your basic messaging framework. According to the channel, your focus can change. However, make sure to have all elements aligned.
If one of the most prominent energy drinks was just promoting Taurine instead of its promise to give you wings, would you even know who we’re talking about?
Know what to say and how to say it. Save time and nerves.
We speak startup
We are not just a branding agency. We are also startup founders, advisors, and brand creators. Whether you are pre-seed or series B, our expertise will take your tech startup to the next level. Our strategic approach to branding serves as a lighthouse, guiding every decision, from colors to content and design. We’ve worked with over 90 startups from more than 20 countries.
Precision, progression, trust. Accelerating science backed by a thoughtful branding concept.
Now a high-tech leader in the Cloud industry with a futuristic and inspiring brand identity.
From tech-focused and complex to benefit-oriented and human: when the brand communicates the UVP.