Industrial value is changing: waste, water, and emissions are now tools for cost reduction, revenue, and risk management. And industrial software is on the rise: For every $1 of profit, investors are willing to pay $21.80 to own the company. Industrial sustainability is becoming a main driver of environmental tech. Climate tech has moved from a niche to a major industry, attracting specialist VCs, general investors, and government funding. Although the number of deals fell in 2025, total investment rose by 8%. Amid 2026's geopolitical uncertainty, the EU has made an affordable, connected energy market a top priority. Climate tech now represents nearly 15% of all venture capital in Europe.
For Industrial & Environment startups, it's not only investor confidence that counts. Successful startups like Northvolt and Climeworks succeed because they sell a vision of the future, not just technology. This emotional resonance helps overcome "not in my backyard" (NIMBY) protests and local government pushback during construction. By building this trust, they secure steady funding and maintain a positive public image.
