The insight
Today's shopper has less time to do the grocery shopping and is looking for convenience. Even though supermarkets do sell online, they often lack in diversity and freshness of the products a local, specialized shop would offer. Furthermore, the products have traveled long way and making them less sustainable. On the other hand, small traditional stores lack the resources, knowledge, and tools to sell their product online and therefore to offer a better service to a younger and broader clientele.