$940bn. That’s only the global scientific R&D market size in 2024. As R&D is long-term, large, and heterogenous, detailed market numbers are rare, but one thing is sure: While top tiers like OpenAI find it easy to attract investment, early and seed startups don’t see these funding levels. Longer commercialisation cycles, higher regulatory risks, and difficulty demonstrating traction are evidence that smaller companies need a strong brand that communicates their value better than numbers can do.
As a R&D startup, you need to show private investors and VCs that you’re worth their money. Do so with an attractive visual identity that communicates excellence and growth on all channels.
