Instruqt enables software companies to run their product in a cloud sandbox and add data, scenarios, and even real-time access to cloud accounts. With Instruqt, companies can create hands-on demos, tutorials, and training on real technology, in real environments, and with automation. We were in charge of their entire rebranding process. We started by arranging a branding workshop with their management team where we defined the brand strategy, brand values, tone of voice, and brand personality. Finally, we provided guidance to apply the new identity to all of their most important touchpoints.