The Universal Compute Fabric

XONAI is democratizing access to accelerated computing for data processing platforms. With no changes to the underlying data infrastructure, their solution seamlessly adapts to both existing and emerging hardware accelerators to power data analytics and AI computing.

XONAI is a Deep tech startup leveraging new compiler technologies to enable hardware acceleration for big data workloads. They approached us to work on their brand identity and website. In the initial brief, they told us that they want to be a moderate but not boring brand. In terms of visual identity and also on the website, we came up with a solution that is eyecatching and intriguing at the same time. See for yourself :)

The concept

XONAI is building a product that sits between customer applications and accelerator hardware to help cloud-based and data-driven companies who want to get the most out of their data. Quite a complex product for people who are not in the tech business. So we went some steps back and thought about how to describe data acceleration in a simple way. We came up with the idea of using funnels and compliers.


The first letter X is shaped by two funnels which represent data input and output. Geometric lines and shapes were used to give the brand an "engineered" yet futuristic look & feel. This is also represented in the letters N and A. The entire typeface is custom-designed for XONAI.
The logo is written in capital letters to enhance the professionality in the industry, similar to industry leaders such as SONY or SAMSUNG and gives the brand a certain respect.
Strong high-contrast colors make the logo flesh out further. The extravagant letters together with the bold shapes make it look like XONAI has crossed the limits and gone beyond.


The primary colors we used are black and orange, which combined represent a high level of energy. A greyish blue is used to set important accents. The typefaces we defined are both modern sans serif fonts. For the visual elements, we designed abstract shapes, representing dimension, data, and limit.

Website design & DEVELOPMENT

XONAI wanted to start with an initial holding page showcasing their value proposition and including a career section since they are a fast-growing team. A blog page was also designed in order for them to provide their users with relevant information, which will be launched in a later step.
We added minimalistic illustrations and animated them to dynamize the content and to keep the user engaged throughout their online journey, without stealing the spotlight from the written content.

The special thing about XONAI's website is the dark and light mode, which can be switched easily by using the sun or moon icon on the top right corner.

Leandro Vaz
Founder & CTO, XONAI
I was having difficulties finding a startup branding agency since most companies only offer webs design. When I came across The Branx, however, I went with them right away because they were patient and had experience working with several startups.

Read full review on Clutch.com
Branding & Web

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